Hyatt Union Square: Something Borrowed

Accessorize for the Holidays 2013-183

It’s not uncommon to find gift shops in hotel lobbies, but I love this innovative new twist on that from the Hyatt Union Square New York: The Accessories Butler. The property has partnered with style expert Pamela Pekerman (shown here with the “butler”) to offer a fresh collection of what it calls “on-trend” accessories — everything from necklaces, earrings, and bracelets, to purses and belts — each month, for guests to borrow and use during their stay. This isn’t a perk  reserved exclusively for Hyatt’s Gold Passport members — the closet (actually, a display case in the lobby) is available for all guests during their stay at the hotel. Guests sign a waiver upon borrowing an item, taking responsibility for any damages that might occur while the item is in their possession.

Pekerman has relationships with many of New York City’s retailers, who agree to loan the items to Hyatt Union Square New York for the month-long period of time, after which the hotel returns them to the retailers.

This program is a nice fit for the hotel, sitting as it does in the fashion capital of the world. But I could see it working in other parts of the country and world as well, as a way for hotels to offer a special service — giving local jewelry artisans exposure and business women a little extra bling while attending a meeting or evening function.



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